How to Sell on Daraz Pakistan | Daraz Seller Guide for Beginners

Discover how to sell on Daraz.pk and grow your online business in Pakistan. Learn step-by-step instructions, account setup, product listings, shipping, payments, and FAQs in this complete Daraz seller guide for beginners.

Introduction

With the rise of e-commerce across South Asia, Daraz.pk has become the go-to online marketplace in Pakistan, offering sellers a massive opportunity to reach millions of customers. Whether you’re a Pakistani living in the U.S. looking to expand your product reach, or an entrepreneur exploring global markets, learning how to sell on Daraz can open the door to a thriving business.

This detailed guide will walk you through the complete process of becoming a Daraz seller, from account creation to shipping logistics, payments, and marketing strategies.

What is Daraz.pk?

Daraz.pk is Pakistan’s largest e-commerce platform, owned by the Alibaba Group. Launched in 2012 and acquired by Alibaba in 2018, it now operates in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. Daraz allows individuals and businesses to list their products, manage their online store, and reach millions of buyers through a centralized platform.

Why Sell on Daraz from the U.S.?

• Access to a growing Pakistani market
• No need for a physical store in Pakistan
• Low upfront investment
• Tools for online store management
• Cash on delivery and local payment systems
• Logistics support from Daraz

Step-by-Step Guide to Sell on Daraz.pk

Step 1: Create a Daraz Seller Account

Go to the Daraz Seller Center and sign up by selecting one of the three seller types:

• Local Seller: For Pakistani residents and businesses
• Global Seller: For international sellers (including from the U.S.)
• DarazMall Seller: For established brands

You’ll need to provide:

• CNIC or Passport (for individuals)
• Business registration (for companies)
• Bank account details
• Email and phone number

Step 2: Verify and Set Up Your Account

After registration, verify your email and phone number. Then:

• Upload required documents
• Fill out your profile and business details
• Set up your store name and branding

Step 3: Learn the Seller Training (Compulsory)

Daraz offers a Daraz University, a free training program that covers:

• Product listing
• Inventory management
• Customer service
• Order fulfillment
• Return policies

Training is mandatory and helps you understand how to succeed on the platform.

Step 4: Add Your Products

To list products:

• Go to “Product Management” > “Add Product”
• Enter title, category, description, and images
• Add price, stock quantity, and shipping weight

Follow Daraz’s product image guidelines and ensure your content is original.

Step 5: Set Up Shipping and Delivery

Daraz handles logistics through Daraz Express (DEX) and third-party couriers.

• Sellers pack the product and upload the invoice
• DEX picks up the item or you drop it at a hub
• Delivery is made across Pakistan

You can track shipments through the seller dashboard.

Step 6: Manage Orders and Returns

• Orders must be processed within 24–48 hours
• Use the dashboard to accept, pack, and ship orders
• Handle customer complaints or returns via the platform

Daraz has a 7-day return policy, and they manage reverse logistics.

Step 7: Receive Payments

Daraz settles seller payments on a weekly basis. Funds are transferred directly to your Pakistani bank account after deducting:

• Commission fees (varies by category)
• Shipping fees (if applicable)
• VAT (if registered)

Daraz Seller Fees and Commission

Category	Commission Rate
Electronics	5–8%
Fashion	8–14%
Beauty Products	10–15%
Home & Lifestyle	8–12%

Note: These rates may change. Check Daraz Fee Structure for updated information.

Tips to Succeed as a Daraz Seller

• Use high-quality product photos
• Write clear, keyword-rich titles and descriptions
• Respond quickly to customer messages
• Offer competitive prices
• Run promotional campaigns via Daraz’s tools
• Maintain a high seller rating to stay visible

Frequently Asked Questions (FAQs)

Can I sell on Daraz from outside Pakistan?
Yes, you can register as a Global Seller and ship from abroad or use local fulfillment partners in Pakistan.

Do I need a Pakistani bank account to sell?
For local sellers, yes. For global sellers, you can use international payment methods approved by Daraz.

What are the costs of selling on Daraz?
Costs include commission fees, shipping charges, and VAT (if applicable). There is no sign-up fee.

Is Daraz safe for sellers?
Yes, Daraz uses secure systems and offers protection to sellers and buyers through verified payments and return policies.

How long does it take to get paid?
Daraz pays sellers weekly after order completion and quality checks.

Can I sell branded products?
Only if you are an authorized distributor or have permission. Selling fake or replica items can lead to account suspension.

How does Daraz handle returns?
Customers can return items within 7 days. Daraz manages logistics and notifies sellers through the portal.

What documents are required to register?
You’ll need a valid CNIC or passport, bank account details, and if registering a business, your business registration certificate.

Can I open multiple stores on Daraz?
Yes, but each store must be registered separately with different email and business details.

Is customer support available?
Yes, Daraz provides seller support through chat, email, and the Daraz Seller Center.

Final Thoughts

Selling on Daraz.pk can be a lucrative opportunity for individuals and businesses both in Pakistan and abroad. With minimal setup cost, access to millions of active users, and Daraz’s logistics support, it’s a platform worth considering—especially if you’re looking to enter the South Asian e-commerce market from the U.S. or other regions.

If you plan your strategy well, maintain good seller ratings, and provide quality products, your store can grow significantly on Daraz.

Official Resources

• Daraz Seller Center
• Daraz University Training

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